The COI’s Media Monitoring Unit (MMU) is working on an online monitoring product to track public debates from blogs.
It aims to those that generate significant debate on government policy and send them out in the form of an MMU online campaigns briefing to government departments.
The move reflects concerns within departments that government is largely ignorant of much of the debate taking place online…About 100 blogs could be monitored in the first phase, and these will largely be specified by individual departments. Mitchell said he hoped the briefings would eventually become a daily alerts service.
Source: Kable’s Government Computing
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