Webcast: Collaboration and Collective Intelligence
This panel discussion was recorded at MIT on April 27, 2007. The program runs about 90 minutes.

Moderator:
Thomas W. Malone
Patrick J. McGovern Professor of Management, MIT Sloan School of Management
Director, MIT Center for Collective Intelligence

Panelists:
+ Trebor Scholz: Assistant Professor of Media Study, State University of New York at Buffalo

+ Cory Ondrejka: Chief Technology Officer, Linden Lab

+ Mizuko (Mimi) Ito: Research Scientist, USC Annenberg Center for Communication

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Collaboration and Collective Intelligence

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MODERATOR:
Thomas W. Malone
Patrick J. McGovern Professor of Management, MIT Sloan School of Management
Director, MIT Center for Collective Intelligence

MODERATOR: Thomas W. Malone
Sloan Faculty Profile page
Malone’s page on the Center for Coordination Science site
MIT Center for Collective Intelligence

PANELISTS:
Trebor Scholz: Assistant Professor of Media Study, State University of New York at Buffalo.
Scholz’s SUNY Buffalo webpage
IDC website

Cory Ondrejka: Chief Technology Officer, Linden Lab
Ondrejka’s site on Linden Lab

Mizuko (Mimi) Ito: Research Scientist, USC Annenberg Center for Communication
Ito’s website

Now that it’s possible to work, politick or party with partners round the world, round the clock, what have we got to show for it? These speakers offer some intriguing examples of the potential of internet-driven collectives, as well as some cautionary notes.

When the Starwood group wanted to design a new hotel, they did it in Second Life, recounts Cory Ondrejka. Quite a few of this virtual world’s six million users jumped right in, creating a community of designers who let the chain’s CEO know, among other things, that they didn’t like the look and feel of the lobby.

Source: MIT World / MIT Communications Forum

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