+ Changes: Minutes Spent on Site Best Gauge of Traffic, Not Page Views Says Nielsen//Net Metrics (via Dow Jones)
From the article:

Nielsen will still provide page-view figures but won’t formally rank them. Ross said Monday that page view remains a valid gauge of a site’s ad inventory, but time spent is better for capturing the level of engagement users have with a site.

See Also: Official News Release: Nielsen//Netratings Adds “total Minutes” Metric To Syndicated Service As Best Measure Of Online Engagement (2 pages; PDF)

+ Mobile Payments to generate almost $22bn of transactions by 2011 and be adopted by 204m mobile phone users (via Source Wire)

This entry was posted on Tuesday, July 10th, 2007 and is filed under Web 2.0, Wireless Web and Search. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.