A list of accepted papers that will be presented at The First International Workshop on Data Mining and Audience Intelligence for Advertising (August 12, 2007, San Jose, California, USA) has been released. We are working to link to the full text of each paper. Check back here in the next few days.

The complete list can be found here. Here’s a selected list:

+ Pay-per-Action Model for Online Advertising
by Mohammad Mahdian, Kerem Tomak, Yahoo! Research, Santa Clara CA, USA.

+ More Bang for Their Bucks: Assessing New Features for Online Advertisers
Daryl Pregibon, Diane Lambert, Google Inc., New York, USA.

+ Sensitive Webpage Classification for Content Advertising
Xin Jin, Ying Li, Teresa Mah, Jie Tong, Microsoft adCenter Labs, Redmond WA, USA.

+ Discovering Information Diffusion Paths from Blogosphere for Online Advertising
Avare Stewart, Ling Chen, Raluca Paiu Wolfgang Nejdl, University of Hannover, Hannover, Germany.

+ Finding Keyword from Online Broadcasting Content for Targeted Advertising
Hua Li, Duo Zhang, Jian Hu, Hua-Jun Zeng, Zheng Chen, Microsoft Research Asia, Beijing, China.

Again, the complete list can be found here

Source: ADKDD’07

This entry was posted on Thursday, July 5th, 2007 and is filed under Info Management and Retrieval, Information Science, Search News, Technology and Internet, Web Search. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.