AOL takes page from blogs in news site relaunch

Time Warner plans to launch a test of its overhauled news portal [it's online now] on Tuesday, drawing influences from the uncluttered design of popular Internet blogs.

The online division of the world’s largest media company said it aimed to keep readers returning and to introduce a new generation of media consumers to the site by offering more interactive features such as polls and voting features and user-created news on one page…The new design divides the page into three vertical columns, with the heart of the programming at the center column. There, AOL’s editors and producers update and select top news stories, videos and photos in one place. D’Vorkin said the ability to personalize the news page will come in the next two to three months, using technology the company acquired from Relegence, a financial news services company.

Look for the new design here.

Source: Reuters

See Also: We’re not sure how new this is but it might be of interest. For a long time, Yahoo has offered a streamlined, what some might call a clutter free, home page that can be personalized. We just noticed that AOL is now doing that same thing at: http://aolsearch.aol.com/aol/webhome. Note the prominent display of the Google logo. Also, a “low-impact” of AOL Video search can be found at: http://www.searchvideo.com/.

This entry was posted on Wednesday, June 27th, 2007 and is filed under News Search, Search News. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.