Research Project from Yahoo: Squeeze Every Drop of Meaning from Data

What are the most appropriate advertisements to maximize click-through rates on a particular web page? What are the most relevant search results for a particular query?…Yahoo! Research scientists Deepak Agarwal, Srujana Merugu and Deepayan Chakrabarti have dedicated themselves to solving the puzzle. “The goal is to do a better job with all these mom and pop pizza stores by learning more about their common characteristics and global behavior,” Agarwal says. “For us, this means figuring out how to aggregate data in a more intelligent way.”

Source: Yahoo Research

This entry was posted on Wednesday, June 20th, 2007 at 12:55 am and is filed under Info Management and Retrieval, Information Science, Search News, Web Search. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.