[The index is] a free, proprietary monthly index of the leading public and private companies, non-profits, and associations which represent the brand leaders, up-and-comers and “buzz” creators driving the U.S. and international economies. The Hoover’s Index, which reveals monthly spikes in company search activity, represents a relative ranking of companies generating interest and exposure independent of pure fiscal performance measured by most business ranking indexes.
The Hoover’s Index is based on a proprietary algorithm that takes into account the search trends of business professionals, including both organic and internal searches on Hoover’s site, as well as business-related searches conducted via major search engines. Movement above and below index will determine ranking, instead of gross search volume. A company’s ranking is derived from the changes in search volume, indexed against the previous 52-week average for that company.
1000 companies are listed in the Hoover’s Index. If you would like to review the complete list, you need to complete a registration form.
Direct to Hoover’s Index Web Site
Top 5 (as of today)
1. Clearwire Corporation
2. The Blackstone Group L.P.
3. Vans, Inc.
4. TXU Corp.
5. WebEx Communications, Inc.
See Also: Hoover’s Archive of CEO and Analyst Video Interviews
This entry was posted
on Thursday, April 26th, 2007 and is filed under Business and Economics, Lists and Rankings, Resources for Educators, Source File, Webcasts and Podcasts.
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