Business Research Engine Knuru.com Launches with Content from Wharton Business School

knuru Ltd. is proud to launch its innovative online research engine for web users seeking authoritative business information. knuru.com combines a natural language approach to search with dynamic contextualized results drawn from query relevance, not advertisement sponsors, to extract concise information from top-tier intellectual resources.

The Wharton Business School of the University of Pennsylvania has become the first institution to adopt this new technology, by integrating it into the website and archive of its venerated Knowledge@Wharton online business journal. Thanks to this partnership knuru.com users at large are also given free access to this valuable content resource, which populates as ‘strategic’ search results in the knuru.com interface.

Direct to knuru.com
Fast Facts
+ Two Search Tabs/Databases Available for Searching: Strategic Results & News
+ Strategic results come from Knowledge@Wharton. After running several searches Knowledge@Wharton appears to be the only data source at this time.
+ Various news sources via Moreover feed.
+ All results include a direct link to a dynamically generated contextualized summary. Summaries can be emailed, printed, or printed with a a direct link to open in Word 2003. Full Text news articles open with Knuru logo on top of article along with several ads. We were unable to find a link to remove this material. Material from Knowledge@Wharton does not contain a frame or ads.
+ Ads from 24/7 Real Media.
+ No “help” documentation.

Knuru is based in the United Kingdom and they also have their own ad program. What else did we learn by reading their “about” page.

Coming Soon (Will be watching)
+ Mobile interface
+ Saved search portfolios
+ Personalized Home Pages
+ Search Bar for Firefox and Widgets

Source: URLWire

See Also: SmealSearch: Academic Business Literature Digital Library
From Lee Giles and team at Penn. State University. Same technology and researchers that powers CiteSeer.

This entry was posted on Tuesday, April 24th, 2007 at 1:17 am and is filed under Business and Economics, Info Management and Retrieval, Information Industry, Search News, Search Tools, Web Search. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.