Millward Brown Optimor created the BRANDZ Top 100, a ranking that identifies the world’s most powerful brands measured by their dollar value. Our brand ranking provides key insights and actionable information for finance, marketing and business professionals on how to manage and grow their brand assets.
News Release ||| Tables ||| Report (All PDF)
Top 5
1) Google
2) GE
3) Microsoft
4) Coca-Cola
5) China Mobile
Others worth noting:
+ IBM #9
+ Yahoo #42
+ eBay #43
+ Apple #16
+ Amazon.com #92
Source: Millward Brown Optimor
See Also: Google beats Microsoft, Coke in brand stakes (via News.com)
See Also: Survey: Brands With the Most Impact in 2006 (via Brandchannel.com)
See Also: Microsoft, Google, and Yahoo All Amongst The World’s Most Valuable Brands, 2006
