+ How Google Could Lose $2.1 Billion. Or Not. (via InformationWeek)

Online advertisers can spend 30% less and still get the same results, says the head of a search engine marketing firm… Google’s advertisers mostly don’t know what they’re doing and, if they did, Google could lose as much as $2.1 billion in revenue, according to Jon Morris, founder of search engine marketing (SEM) company Internet Marketing Initiative.

+ Yahoo! India content head quits (via CIOL)

+ Yahoo’s new ad program clicks (via Bloomberg)

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