Briefs: Yahoo Names Click Fraud Czar; Exalead CEO Interviewed; BooRah, Oodle and Rao; Microsoft Merging Ad Development and Search Teams

+ Q&A With François Bourdoncle, CEO Of Exalead (via SEL)
Chris Sherman chats with the man in charge at Exalead.

+ Yahoo names click fraud czar (via News.com)
Yahoo names company attorney, Reggie Davis, the first vice president of marketplace quality. According to the Elinor Mills article on News.com, Davis will be “responsible for reducing the amount of click fraud and making sure advertisers and publishers are happy with the company’s display and search listings.”
See Also: Bio of Reggie Davis from the Thomson/West Directory

+ Microsoft Merging Ad Development and Search Teams (via Reuters)

+ Local Search News: BooRah, Oodle and Rao (via SEL)
A roundup of news by local search guru, Greg Sterling.