YouTube viewers watch less TV, resist ads

A report from Harris Interactive found that about 32 percent of frequent YouTube users are watching less TV because of the online service. Apparently, 47 percent of adult males have watched a video on YouTube and 43 percent have watched an online video on a network’s site like ABC.com.

Source: Firece IPTV

See Also: One-Third of Frequent YouTube Users are Watching Less TV to Watch Videos Online (via Harris Interactive)
This summary also includes other online video providers including Yahoo, iTunes, and network tv sites.

See Also: Harris Report: YouTube Users Watch Less TV (via Worldscreen.com)

This entry was posted on Sunday, February 4th, 2007 at 12:01 am and is filed under Statistics. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.