Developing a long-range and outreach plan for your academic library: The need for a marketing outreach plan
by Elizabeth Kennedy Hallmark, Laura Schwartz, Loriene Roy.

From the first paragraph:

Are today’s academic libraries poised to serve as essential centers of campus activities? Will they be relegated to the background of campus life? Will libraries be, at best, ignored collateral support services? What tools are available to help academic libraries reposition themselves to serve as new social commons? How can they secure funding amid competition for scarce resources?

Source: C&RL News

This entry was posted on Friday, February 2nd, 2007 and is filed under Libraries and Librarianship. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.