Online Marketing Advertising Estimates
The spreadsheet (free download) contains market-by-market estimates (210 markets) for:
+ Spending by national advertisers on online ads, paid search and e-mail advertising to reach each market
+ Spending by local advertisers in each market for online ads, paid search and e-mail advertising
+ Spending on national and local online promotions (contests, couponing, sweepstakes, etc.) for each market
Direct to XLS spreadsheet.
Source: Borrell Associates
