Mobile Web: Sending Photo Messages Increasing and Other Mobile Benchmark Stats
From the news release:
Camera phone ownership and usage is climbing across the U.S. and Europe, reports M:Metrics, the mobile market authority. With summer vacations in full swing in America, photo messaging has increased 32 percent since February, while in Europe, it has increased 20 percent in France and 16 percent in the United Kingdom, while remaining steady in Germany, where 19 percent of mobile phone subscribers used photo messaging in June.
“At 50.7 percent, the number of mobile subscribers in France, Germany, the United Kingdom and the United States owning camera phones has grown 22 percent since February of this year,” said Mark Donovan, vice president and senior analyst, M:Metrics. “We also see a direct correlation between camera resolution and propensity to use photo messaging, as 44.3 percent of subscribers who own phones with cameras with resolutions exceeding one mega-pixel sent a photo over the network, versus a global average of 30.5 percent.”
Basic stats for the France, Germany, U.K., and U.S. are included.
Other benchmark stats listed by country include:
Sent Text Message
Used Photo Messaging
Browsed News and Information
Used Personal E-Mail
Purchased Ringtone
Downloaded Mobile Game
Used Mobile Instant Messenger
Used Work E-Mail
Purchased Wallpaper or Screensaver
Source: M:Metrics