Help for the Merchant in Navigating a Sea of Shopper Opinions
The New York Times profiles two services (both fee-based) that aggregate and summarize web-based user reviews.
+ Power Reviews
+ Bazaarvoice

Last week, Bazaarvoice began a new service, collecting reviews of specific products and distributing those reviews across portal sites like MSN and shopping comparison sites like Pricerunner.com, with MSN, Smarter.com and others to follow in the coming months.

Btw, on Bazaarvoice’s pricing for merchants:

Bazaarvoice solves that problem by soliciting, screening and analyzing reviews on the retailer’s behalf, then feeding data from those reviews back to retailers so they can modify their sales methods. The service charges a minimum of $24,000 a year.

See Also: AlaTest is another company that “analyzes” product reviews from over 500 international sources. Non-English interfaces too!

See Also: ConsumerSearch
Reviews the reviewers. Very useful service when current.

This entry was posted on Tuesday, September 5th, 2006 and is filed under New Websites and Resources. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.