You are what you Search: Research with the AOL Data Set

You are what you search
“The startup company I work for, Splunk, makes software to search computer-generated log files. AOL’s 36 million log entries might look like an Orwellian nightmare to you, but for us it’s a user transaction case study to die for. Using the third-party site splunkd.com, I’ve parsed the AOL data to create a typology of AOL Search users. Which of the seven types of searcher are you?”

Source: Slate

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