Conference Materials: Word of mouth marketing @ your library
Conference Materials: Word of mouth marketing @ your library
Source: American Library Association Public Information Office
“‘Word-of-mouth marketing @ your library®’ from the experts — what it is, why it works and how it can be used to engage every staff member, trustee, Friend, faculty member and student in spreading the library message.” Handouts, presentations, etc., from the PR Forum at the ALA Annual Conference, New Orleans.