2006 Ad Age Hispanic Fact Pack
52 pages; PDF.
An HTML summary of what you’ll find is available. From the summary:
The U.S. Hispanic population continues to grow in numbers and influence, fueling another year of anticipated double-digit growth in spending by marketers. For 2006, TNS Media Intelligence is forecasting 12.9% growth in Spanish-language media, compared to 4.9% for all U.S. media (TNS doesn’t yet measure the fast-growing English-language Hispanic media targeting bilingual and English-speaking Hispanics). Validating this optimistic outlook, TNS reported 14.2% growth in first quarter 2006 spending in Spanish-language media.
Source: Advertising Age
