MyBestBets is a free site from ChoiceStream, a major player in helping users
select everything (personalized results) from gifts to movies to tv shows. Their technology powers services from AOL (tv picks), Yahoo Movies, Yahoo Shopping and many others.

MyBestBets, direct from Choicestream, began offering TV picks after a user would “vote” for programs (they liked or disliked). Recently, MyBestBets began offering movie picks, TV picks for kids (based on age), sports picks, news/talk, and “other interests” like cooking and travel programs. The more you share about what you like and don’t like, the better the picks, or so they say. MBB also offers a daily email alert called MyBestBets Express.

See Also:
For More Personalized Tools Don’t Forget:
+ Findory (News, Video, Podcasts, Blogs)
Free. An interview with the CEO of Findory, Greg Linden.
+ Pandora
Uses metadata about each track created by music experts.
+ MovieLens (From the University of Minnesota)
This service uses collaborative filtering to help the user select movies. Free.

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