New Survey Results: Reynolds Wrap Aluminum Foil Ranks No. 1 in Overall Brand Equity

Harris Interactive today released the 2006 results from the EquiTrend® Brand Study, a unique tool that measures and compares the brand quality and equity scores of over 1,000 brands within 39 categories. Reynolds Wrap Aluminum Foil ranks as the number one brand in overall brand equity, followed closely by Ziploc Food Bags (No. 2), Hershey’s Milk Chocolate Candy Bars (No. 3), Kleenex Facial Tissues (No. 4), and Clorox Bleach (No. 5).

Table containing 10 results included.

Source: Harris Interactive

See Also: Consumers Name Reynolds Wrap America’s Strongest Brand (via AdAge)

This entry was posted on Thursday, June 22nd, 2006 and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.