News.com reports that a Colorado-based dating site is suing Yahoo and three other companies, ” for allegedly paying to have their ads come up when its name is typed into the Google search page.”

JP Enterprises, which owns the LoveCity.com site, filed the lawsuit on June 6 in a U.S. district court in Colorado, accusing Yahoo, HDVE LLC, Spark Networks and Insight Direct USA of unfair competition and trademark dilution and infringement. It seeks to recover damages and punitive damages.

The lawsuit claims that Yahoo and the others inserted metatags containing the words “lovecity” and variations on that name as keywords into Google’s AdWords paid search advertising system.

ResourceShelf has obtained the full text of the complaint and several other documents filed in the case so far.

• Complaint (PDF; 11 pages)
• Amended Complaint (PDF; 11 pages)
• Plaintiff Filing Notice With Court Asking for One Party Originally Named to be Removed; Court Approving Notice

This entry was posted on Saturday, June 17th, 2006 at 5:36 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.