Amazon’s A9 Replaces Google with MSN Live Web Search Database

Search Briefs
+ Microsoft Launches Windows Live Shopping Beta (via Search Engine Watch)

+ Yahoo Launches New “Tech” Info Portal
User contibuted reviews, expert contributions, licensed reviews from the “Dummies” series of How-to books, Consumer Reports, PC World and PC Magazine. Browse product categories (alphabetical or popularity using a tag cloud), create a personalized page (branded by HP). Shopping element (of course) with price comparison feature. For example, this page for a Motorola SLVR phone. product category pages allow you to narrow and focus by various criteria. For example: this page for MP3 players allows you to narrow by:
+ Brand
+ Product Line
+ Memory
+ Compatibility
+ Format
We would have appreciated if the product selection section would have also included an option to utilize what Yahoo has offered since 2004 with Yahoo SmartSort.
Also, look for original video content. Contextual ads on most pages along with links to other Yahoo services. For now, primary focus is U.S. market. Finally, users who like a clean “sleek” home page will likely have “issues” with the first page of Yahoo Tech. More from News.com and Reuters. Yahoo once offered original tech content via Yahoo Tech Tuesday which now redirects to a Yahoo News Technology resource.

+ Amazon’s A9 Replaces Google with MSN Live Web Search Database
Google was the default database since A9 launched in the summer of 2004. Justin Osmer tells Todd Bishop at the Seattle P-I, “It’s primarily, for us, an exposure mechanism — an opportunity to get people using our technology, familiar with our technology, and get that brand awareness out there.” Btw, in January MSN Search began providing web results (limited to government, military and related sites) to the Vivisimo powered, FirstGovSearch.gov.

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