Search Patent Update
Microsoft Has Several Search and Ad Patent Applications Published, Also New App from Yahoo
Three MS apps were published yesterday, March 30th.
+ Content evaluation
Filed: September 30, 2004
Keeping spam out of search engines

+ System for partial automation of content review of network advertisements
Filed: September 29, 2004
“Upon receiving a proposed network advertisement from an advertiser, a publisher determines whether to automatically approve the proposed advertisement for publishing, automatically reject the proposed advertisement from being published, or manually verify the content of the proposed advertisement prior to publishing based on a distribution channel of the proposed advertisement, a trust rating of the advertiser, a business rule, or expected traffic of a location at which the proposed advertisement is to appear.”

+ System and method for generating an orchestrated advertising campaign
Filed: September 28, 2004
From the abstract, “A system and related techniques host and serve selective, orchestrated advertising campaigns and other content to users depending on contributing advertisers’ campaign strategies as well as use interests, prior history or experiences. According to embodiments, users may navigate to a Web or other network site which contains or invokes ads or other media or content.”

Patent App from Yahoo, Published March 16th.
+ Optimal storage and retrieval of XML data
Filed: November 16, 2004
From the abstract, “Processing requirements are reduced, because parsing is not a required step when processing queries. Instead of parsing, the query is processed by unpacking the compressed version of the document identified in the query, node by node until enough information has been decoded to satisfy the query. Processing speed is improved in two ways. First, unpacking as carried out according to the invention is a much faster process than parsing. Second, the entire document need not be unpacked.”

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