Online Research
Library Marketing
Source: Mass High Tech
“Think Google is the be-all and end-all of research? You�d better think again”
George Plosker (someone who we’ve mentioned on ResourceShelf several times) and Christopher Kenneally from the CCC share a few thoughts in a technology industry weekly about how everyone’s favorite search engine is good but not the perfect research tool. From the article, Serving as coach should be your reference librarian. Like premium content itself, the reference librarian is not a marketing or sales-oriented individual. He or she is typically oriented toward responding to questions. The article spends time talking about resources available to anyone with a library card. We love seeing this type of thing. The only point the article doesn’t make (it’s a small one) is that many of these premium databases are available to users without having to visit the library building. Kudos to George and Christopher for getting the story in the newspaper.
See Also: Full-Text article, The Information Industry Revolution: Implications for Librarians (via Online)
An article by George Plosker in the current issue of Online.

This entry was posted on Tuesday, November 25th, 2003 and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.