Professional Reading Shelf
Information Credibility
Source: Consumer WebWatch/Stanford University
“How Do People Evaluate a Web Site’s Credibility? Results from a Large Study” (Abstract)
From the abstract, “With more than 50 percent of the U.S. population having Internet access, the World Wide Web has become an important channel for providing information and services. As the Web becomes a part of people’s everyday lives-booking travel, finding health information, buying products � there is a growing need to help people figure out whether a Web site is credible or not: Can I trust the information on this site? Can I trust in the services this site describes?” Thanks to NFAIS for the tip.
See Also: Direct to Full-Text of the Report
